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AyalaLand, Bank of the Philippine Islands, and Globe Telecom recently integrated their resources to roll out a sales and rewards program to benefit Filipinos working or living abroad.
Dubbed as OneAyala, the 3 giant firms will jointly undertake sales and marketing activities here and abroad targeted at Overseas Filipinos. With One Ayala, each of the Ayala companies laid out a package of perks and discounts especially for Overseas Filipinos who will avail of the products and services of any or a combination of these companies. The One Ayala card gives face to the One Ayala Program. The Card is a banking, rewards and privilege card. The OneAyala card as a privilege card entitles the holder to special offers when purchasing an Ayala Land property, avaialing of Globe services, and BPI remittances and remittance accounts as well as special offers in Ayala Malls. As an ATM card, the BPInoy OneAyala Card can be used to withdraw remittances sent from abroad. The card can be issued to all Filipinos living abroad or leaving for work abroad who have made at least one transaction with any of the 3 giant firms That is -
The OneAyala Program, which will be launched worldwide, debuts during the 2007 Ayala Corporation's Stockholders' Meeting in March. A series of road shows will be jointly conducted by Ayala Land, BPI and Globe in US, Europe, Asia and the Middle East to introduce the One Ayala. Globe will carry the OneAyala project in its marketing sales marathons nationwide as well as its tie-up projects with the OWWA and POEA. Ayala Land will roll out the One Ayala concept in its series of road shows abroad starting this April. The road shows will cover most of North America. For 2007, BPI extends its BPInoy series of mall of events this year to at least 7 more nationwide and OneAyala participating member-companies and member-OFWs are welcome to join these events. The OneAyala Card can also be availed of in these events. |
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